Last updated: January 9, 2026
At ASICS, we are committed to ensuring that our digital services are accessible to all individuals, including people with disabilities. This commitment is rooted in our founding philosophy of Sound Mind, Sound Body, and is reflected in our ongoing efforts to improve the usability and inclusivity of our digital platforms.
Accessibility Standards
ASICS aligns its accessibility efforts with the European Accessibility Act (EAA) and complies with the harmonized European standard EN 301 549:2021, which outlines accessibility requirements. This standard incorporates the Web Content Accessibility Guidelines (WCAG) 2.1 Level AA, ensuring that our digital content meets internationally recognized accessibility benchmarks.
Service Description
ASICS provides a range of services through its websites and mobile applications, including:
- Product browsing and purchasing
- Account management and order tracking
- Access to loyalty programs such as OneASICS
- Customer support and help center resources
- Content related to sustainability, brand values, and community initiatives
- Running tracker application
These services are designed to be accessible across devices and assistive technologies. We are actively working to ensure that all critical user journeys—such as the product listing page (PLP), product detail page (PDP), cart, checkout, and order overview—are compliant with accessibility standards.
Accessibility Features
We are continuously improving our website and mobile apps to ensure it is inclusive and user-friendly. Key accessibility features include:
- Keyboard Navigation: full keyboard accessibility across all interactive elements, including buttons, links, forms, pop-ups.
Alternatives for Video/Audio: transcription features for audio and video content to ensure information is accessible in text format. - Zoom Support: website enables zooming up to 200% (mobile view), ensuring that navigation menus remain accessible to screen readers and keyboard users, and that all text remains visible.
Focus Visibility: focus indicators across browsers to ensure that buttons, links, and form elements are clearly highlighted when selected. - Accessible Forms: forms are designed for clarity, keyboard navigation, and screen reader compatibility, with descriptive labels and understandable error messages.
- Links & Buttons: interactive elements reviewed to ensure they have unique names and roles for assistive technologies.
Enough Time: ensured users have sufficient time to read and interact with content such as mini carts, pop-ups, and toaster messages. - Color Contrast: improved text and background color contrast to meet accessibility standards across the site.
Image Descriptions: meaningful images include descriptive alternative text, while decorative images use empty alt tags to avoid unnecessary screen reader interruptions. - Assistive Technology Compatibility: website supports screen readers, speech recognition software, and keyboard navigation across major browsers and operating systems, including Windows, macOS, iOS, and Android.
Auditing and Continuous Improvement
ASICS conducts annual manual accessibility audits involving individuals with disabilities, alongside automated testing. Audit results are tracked in Jira, where issues are triaged and prioritized based on user impact.
Feedback and Contact
We welcome feedback on the accessibility of our services. If you encounter any issues or have suggestions for improvement, please contact us:
Email: support@runkeeper.com
We aim to respond to accessibility inquiries promptly and in accordance with our internal service-level expectations. All feedback is reviewed by qualified personnel and tracked to support continuous improvement and regulatory compliance.